Interactive Graph Visualization
The graph displays your website's page structure as an interactive network. Each node is a page, and edges represent links between pages.
Navigation
- Zoom: Use mouse scroll wheel to zoom in/out
- Pan: Click and drag on empty space to move around
- Fit View: Click the "Fit View" button to see the entire graph
- Minimap: Use the bottom-left minimap for quick navigation
Exploring Nodes
- Hover (Flashlight): Hover over a node to highlight its connections. Non-connected nodes fade out.
- Click to Select: Click a node to lock selection and see details in the right panel.
- Depth Control: Use the Depth dropdown to show 1, 2, or 3 levels of connected nodes.
- Direction Arrows: Selected nodes show → for outbound links, ← for inbound.
Search & Filter
- Search: Type in the search box to find pages by name, URL, or content.
- Filter Panel: Use the left panel to filter by category, metrics, or attributes.
- Color By: Change node coloring based on different attributes (category, metrics, dates).
What the Graph Shows
The visualization represents your website's internal link structure. It's created by crawling your site and mapping how pages connect to each other.
- Nodes: Each node is a unique page (URL) on your website
- Edges: Lines between nodes represent hyperlinks from one page to another
- Node Size: Larger nodes have higher PageRank (more important in the link structure)
- Node Color: Colors indicate categories, clusters, or metric values
Key Metrics
PageRank
Measures page importance based on incoming links. Higher = more authoritative within your site.
In-Degree
Number of pages linking TO this page. High in-degree = well-referenced content.
Out-Degree
Number of pages this page links TO. High out-degree = hub or navigation page.
Betweenness
How often a page lies on the shortest path between other pages. High = critical bridge or bottleneck.
Closeness
How quickly you can reach all other pages from this one. High = central, well-connected page.
Eigenvector
Importance based on connections to other important pages. High = connected to influential content.
Node Types
- Crawled Pages: Full-color nodes that were actually visited and analyzed
- Link Targets: Faded/smaller nodes representing pages found in links but not crawled (external, blocked, or out of scope)
Data Sources
The graph is built from crawl data including page URLs, titles, meta descriptions, content, internal links, and computed network metrics.
What to Look For
Use this tool to understand your site's information architecture and identify opportunities for improvement.
Site Structure Analysis
- Clusters: Groups of densely connected pages often represent content silos or sections. Well-organized sites show clear clusters.
- Hub Pages: Large nodes with many connections are your site's navigation hubs. Ensure important content is well-linked from these.
- Orphan Pages: Isolated nodes with few connections may be hard for users (and search engines) to find.
SEO Opportunities
- PageRank Distribution: Is link equity flowing to your important pages? Check if high-value pages have high PageRank.
- Internal Linking: Pages with low in-degree may need more internal links pointing to them.
- Content Gaps: Sparse areas in the graph might indicate missing content or poor cross-linking.
Common Issues
- Dead Ends: Pages with high in-degree but low out-degree trap users without guiding them further.
- Thin Content: Filter by word count to find pages that may need more content.
- Deep Pages: Content many clicks from the homepage may be hard to discover.
Tip: Start by identifying your most important pages, then trace their connections. Are they well-linked? Do they connect to related content? Use the depth selector to explore their neighborhood.
Recommended Workflow
- 1. Overview: Start zoomed out to see the overall structure and identify major clusters.
- 2. Filter: Use filters to focus on specific sections or content types.
- 3. Explore: Click on key pages to examine their connections.
- 4. Compare: Use "Color by" to visualize different metrics and find patterns.
- 5. Document: Note orphan pages, weak connections, and optimization opportunities.